Seeing a mattress commercial these days feels as out of fashion as your favorite early aughts low-rise jeans. Never mind that you probably don’t have cable television , but those bed-testing ads of yesteryear, typically featuring smiling actors bouncing on mattresses, have gone out of fashion along with other iconic mainstays of the era. These days, a number of consumers are skipping the big box (and big ticket) store trip in favor of shopping for a quality sleep product through a hip, millennial-friendly startup. Both Casper and Leesa have found mainstream success selling dreamy mattress setups online, albeit with the help of endless podcast promo code shoutouts . But it didn’t take long for bedding delivery brands to rediscover the advantages of brick-and-mortar, especially given the importance of touch and feel when it comes to investing in a mattress. After all, a direct-to-consumer (DTC) website may be a lot sleeker than...
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